The Brief

TestTown is the UK’s biggest high street business incubator programme. It encourages entrepreneurs to create innovative new businesses to help bring energy back to town centres and city districts. TestTown provides participants with bespoke business training, development funding and a low-risk, free trading environment from which to test out an idea.

TestTown 2013 was a nationwide competition with more than 500 entrants, which culminated in a pop-up retail festival week in Dunfermline, Scotland.

TestTown 2014 worked in partnership with a range of towns across the UK to run a series of local TestTown events engaging 35 new businesses, followed by a Grand Final in Cambridge.

TestTown 2015 supported ten towns across the UK and Ireland to hold local activities that assisted startups in ways that were appropriate and effective for the regeneration of each distinct place. The finalists from each event were invited to compete in the Grand Final, hosted by Glasgow City Council, at the Saltmarket in February 2016 .  Find out all the details here

Speak To

Jim Metcalfe

Kirsty Tait




Get Involved

Webpage –,uk

Twitter @TestTown2016


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