The Brief


Understanding Scottish Places was developed by a consortium of organisations commissioned by the Scottish Government and led by the Carnegie UK Trust. The first version of USP was launched online in April 2015, it is now in its third iteration.

The primary aims of the USP data platform is to enable people to:

  1. Understand their town within a Scottish typology
  2. Understand their town’s function, particularly in relation to the interrelationships and flows between towns.
  3. Be equipped to explore locally available data to complement the findings displayed on the data platform.

The online toolkit aims to provide accessible visual information which will help practitioners, decision makers and stakeholders work together to understand towns, and plan and evaluate strategies to deliver improvements in what are often challenging times for our towns.

The project is a joint venture between Carnegie UK Trust, CLESScotland’s Towns Partnership, and the University of Stirling.  The website can be found at






Get Involved

For more information or to feedback and support future versions, please visit the site at

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