Making the Connection: The Use of Social Technologies in Civil Society
Author: Suw Charman-Anderson
Over 70% of UK civil society organisations use social media — websites, services and applications that allow users to engage in social behaviours online or on a mobile phone — but research shows it is not always being used effectively. Poor web design, a lack of stakeholder engagement and common misconceptions about user groups are some issues. Resistance to new technology by management and trustees is also causing problems. In this report, Suw Charman-Anderson combines extensive research and analysis of current trends with a vision for the future that envisages how developments in social technologies will shape the social web and society.