Online Data Privacy from Attitudes to Action: an evidence review

Share this Publication


Year: 2018

ISBN: 978-1-909447-89-9

In ‘Online Data Privacy from Attitudes to Action’ we explore what existing research says about what the UK public think about data privacy, the behaviours they undertake to protect their privacy and the data trade-offs they are willing to make.

The evidence review, delivered by Ipsos MORI Scotland, highlights that the available literature provides not only consistent but also inconclusive and even contradictory findings, summarised in 13 concluding messages. Importantly, a clear gap exists between the concerns the UK public have around their data privacy and the steps they take to protect it.

The report is intended to provide a robust, timely and neutral evidence base from which to draw informed opinions with regards to data privacy attitudes and actions.


Recent Publications


Conversations with young people about kindness

In November 2018, the Carnegie UK Trust collaborated with Young Scot to explore young people’s experience of kindness. The project...

Read More

Overdraft Consultation Paper and Policy response

Response to FCA CP18/42 (December 2018) Overdraft Consultation Paper and Policy response

Read More

Journeys of Understanding: Domestic twinning as an approach to improving town capacity and wellbeing

This report concludes a unique, 18-month twinning experiment highlighting that the opportunities to learn and share ideas between Britain’s towns....

Read More