Talk of the Town: Supporting place based storytelling

Share this Publication


Author: Lauren Pennycook

Year: 2020

ISBN: 978-1-912908-38-7

The Carnegie UK Trust’s international research on case studies of towns that had transformed their fortunes found that a clear narrative was an important part of their success. In order to explore how the concept of storytelling can be used to develop flourishing towns in the UK, the Trust’s Talk of the Town project offered professional support to citizens across England and Wales to plan, articulate and present the story of their town.

This report outlines the Trust’s reflections from supporting the two towns of Scarborough and Treorchy with storytelling expertise. The report aims to provide learning for policymakers, practitioners and funders who wish to explore the concept of storytelling as a tool to improve community wellbeing through improved community engagement, cohesion and agency.

A blog on the development of the story of Treorchy can be found here, and a video of highlights from the Talk of the Town Treorchy event can be accessed here.


Recent Publications


The Future of the Minimum Wage – autumn 2020 briefing paper

There are renewed debate about the 2021 minimum wage rates given the economic impact of COVID-19, particularly on low paid...

Read More

Learning from Lockdown: 12 Steps to Eliminate Digital Exclusion

Since the outbreak of Covid-19 the scale of digital exclusion in the UK has been exposed and exacerbated beyond previous...

Read More

Learning from Lockdown: 12 Steps to Eliminate Digital Exclusion Summary

These 12 recommendations call for ambitious action from policy makers, practitioners, academics and industry to ensure no one in the...

Read More